Company

The history of Hawaiian Jewelry dates back to 1887 when Hawaii’s last reigning monarch, Queen Lili’uokalani, attended the jubilee of England’s Queen Victoria. The Queen presented the Hawaiian monarch with a precious soled gold bracelet specially engraved with her name in Old English lettering, filled with black enamel. Since the late 1700’s, the cultural influenced of the British was deeply admired by the Hawaiian monarch. Queen Lili’uokalani cherished her unique gift and always wore it. Upon her return to Hawaii, the Queen had similar bracelets made for other members of the royal family as an expression of her appreciation. Thus, a legacy amongst the Hawaiian royalty was created and the tradition lives on today. Hawaiian Jewelry is often given to celebrate milestones such as birthdays, graduations, weddings and anniversaries. Because of its timeless beauty and personal significances, these gifts become cherished heirlooms that are passed on from generation to generation.
19世紀後半、イギリス王室と親交が深かったハワイ王朝のリリウオカラニ女王がヴィクトリア女王の夫アルバート公の喪に服し、黒エナメルで-HO'OMANA'O MAU-(永遠なる想い)と彫られたゴールドのバングルを身につけたのがハワイアンジュエリーのはじまりと言われています。ハワイアンジュエリーとはハワイアンエアルームジュエリーを略した呼び方でエアルームには"代々受け継がれる、家宝"という意味があります。大切な人へのプレゼントとして、親から子へ受け継がれるものとして愛する人へのメッセージを込めたジュエリーたちがハワイの自然のモチーフと融合を重ねながらハワイ中に広まっていったのが現在のハワイアンジュエリーです。

Since 1996, Maxi is the pioneer of contemporary Hawaiian Jewelry being the first company to take traditional designs to the next level. Traditional casting techniques limited jewelry designs to a fixed width and shape. By learning and mastering these techniques, we established our own in-house casting method. Our new method allows us to customize each piece, expanding our style and forever changing the look of traditional Hawaiian Jewelry. Taking a risk to incorporate traditional casting techniques with modern designs has led to Maxi’s success.
The designer, Howard Miao, became acquainted with Hawaiian Jewelry through his ownership of a wholesale and retail jewelry company. With a love for Hawaii and his lifelong passion of being an Artist, Howard instantly took interest in the tradition and design of Hawaiian heritage jewelry.
He acquired the extraordinary skill of designing and engraving techniques after years of studying under local craftsman and jewelry artists. His keen fashion-sense continues to push his jewelry designs to the next level, transforming the look of traditional Hawaiian jewelry and providing collections that are adaptable to variety lifestyles. Howard’s attention to detail, fine craftsmanship and relentless aspiration towards innovation has inspired customers from all over the world to appreciate the intricate fine art beauty of Maxi Hawaiian Jewelry.
With passion to create and inspire, Maxi constantly challenges its collection to develop new designs that not only adapt to current trends but more importantly sets new trends while seeking to be that next big thing.
Maxiは「永遠なる想い」をブランドコンセプトに、ハワイの伝統的な彫り柄に現代的なモダニズムを融合させた新しいスタイルのハワイアンジュエリー。ヴィクトリアン様式の優美なデザインと、繊細かつ大胆なエングレーブ。熟練したトップマイスターの手によってひとつひとつ丁寧に彫りが施されたMaxiのジュエリーには深い意味やメッセージが込められています。